Ella and Jess

At Mainerz Boutique, we’re all about helping you express your style — in your wardrobe and your home. Founded in 2008 by sisters Jessica and Ella Butz, our boutique has grown into a welcoming space where fashion, community, and home come together. Born and raised in Smithers, B.C., we’ve poured our hearts into selecting collections that inspire confidence and make every day feel a little more special.

We wanted to create a space where women could feel welcome, inspired, and excited to shop. A place where finding the perfect outfit feels like hanging out with friends. We carefully choose every piece that hits the racks, offering collections that blend everyday comfort with effortless style — so whether you’re running errands, heading out for dinner, or exploring the trails, you’ll always feel your best.

In addition to clothing, we’re excited to introduce a handpicked selection of home décor items to help bring warmth and style to your living space. Just like with our fashion collections, we choose pieces that reflect the cozy, modern charm we love — perfect for making your house feel like home.

Our store has grown over the years, but our hearts remain rooted in the Smithers community. We love getting to know our customers, swapping stories, and helping people find clothes (and now home accents!) that make them feel amazing. We’ve celebrated milestones with you, shared laughs, and even shed a few happy tears.

Mainerz is more than a business to us — it’s family. And we’re so grateful to everyone who has supported us along the way, from our loyal local shoppers to those discovering us online.

Thank you for being part of our journey. We can’t wait to see where the next chapter takes us!

– Jessica & Ella